The commercial attempted to persuade customers by hiring a famous actor. This is relying on what to persuade

Name: The commercial attempted to persuade customers by hiring a famous actor. This is relying on what to persuade
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is an example of relying on heuristics, specifically the use of celebrity endorsement as a persuasive technique. The commercial is using the reputation and fame of the actor to influence the attitudes and behaviors of potential customers.

The Commercial Attempted to Persuade Customers by Hiring a Famous