If a group is exclusive and difficult to get into, how much do we want to become a member

Question

Quizplus · Accepted Answer

When something is exclusive and difficult to attain, it becomes more desirable to us. This is due to a psychological principle known as the "scarcity effect." People tend to assign more value to items or opportunities that are rare, scarce or difficult to obtain. Therefore, when a group is seen as exclusive, we may want to become a member more.

If a Group Is Exclusive and Difficult to Get Into