The heuristic, "If it's expensive, it must be good quality." is a good example of which of the following

Name: The heuristic, "If it's expensive, it must be good quality." is a good example of which of the following
Brand: Quizplus
Rating: 4.7 (52 reviews)

Question

Quizplus · Accepted Answer

The initiation effect heuristic is based on the perception that higher cost or greater effort to obtain something increases its value or quality in the eyes of the individual, which aligns with the statement "If it's expensive, it must be good quality."

The Heuristic, "If It's Expensive, It Must Be Good Quality