What is the definition of customer needs?
A)a product or service that customers already possess
B)a product or service that fills the status quo
C)a product or service that the customer requires and does not possess
D)a product or service that customers want

Question

Quizplus · Accepted Answer

Customer needs refer to a product or service that the customer requires but does not possess. It is something that satisfies a particular want, desire or necessity for the customer, and it is essential to understand those needs to provide better solutions that result in customer satisfaction. Choice A and B do not reflect customer needs as a product or service must not already be possessed by the customer or merely maintain the status quo. Choice D also does not capture the essence of customer needs as a product or service that customers want may not necessarily be something they require.

What Is the Definition of Customer Needs