What type of orientation does a firm have if it doesn't take into consideration the needs of the marketplace?
A)customer
B)product
C)market
D)production

Question

Quizplus · Accepted Answer

A firm with a production orientation focuses on maximizing production efficiency and reducing costs, and may not consider the needs and wants of the marketplace or the customers. This approach is more inward-facing and focused on the production process rather than the market demand.

What Type of Orientation Does a Firm Have If It