Many of the lowest-priced diamonds are sold by African rebels who use the profits to engage in genocide. LeeBrant is one retail jewellery store that sells only diamonds that are certified to be from "conflict-free" countries. One could say that LeeBrant has which of the following types of orientation?

Question

Quizplus · Accepted Answer

LeeBrant has a societal marketing orientation as it is focused on not only meeting customer needs but also taking into account ethical and societal concerns by selling only conflict-free diamonds.

Many of the Lowest-Priced Diamonds Are Sold by African Rebels