Dofasco Inc. is a highly successful steel company in Ontario. They work together with the community to decide what projects will improve the local environment.This indicates that Dofasco has which type of orientation?

Question

Quizplus · Accepted Answer

Dofasco's focus on working with the community to improve the local environment shows a societal marketing orientation, which prioritizes the needs and wants of the broader society, not just the company's profits or customers.