The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while doing which of the following?

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on the satisfaction of customer needs and wants. However, it also requires the organization's objectives to be met, which could be related to profitability, market share, or other strategic goals. Therefore, the correct choice is B - "meeting organization objectives." While producing goods or services at the lowest possible cost, constantly increasing sales volumes, and applying scientific management techniques to improve efficiency are important aspects of organizational performance, they are not the primary focus of the marketing concept.

The Marketing Concept Stresses That the Social and Economic Justification