Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program. What is Domino's engaging in?

Question

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Domino's is engaging in relationship marketing by offering rewards to customers who participate in the NASCAR RacePoints loyalty program. This strategy is focused on building long-term relationships with customers by offering personalized incentives and creating a sense of community around the brand.

Domino's Pizza Is Offering Racing Fans a Chance to Earn