Joban purchased a Canada Goose coat just in time for winter. It cost him almost $800.00. What marketing concept does this transaction describe?

Question

Quizplus · Accepted Answer

This transaction describes the marketing concept of exchange, which is the process of giving and receiving something of value. In this case, Joban gave the retailer $800 in exchange for the Canada Goose coat, which he valued more than the money he paid for it.

Joban Purchased a Canada Goose Coat Just in Time for Winter