What is the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans?

Question

Quizplus · Accepted Answer

Social factors such as cultural changes, shifts in consumer behavior and values, and societal trends are often unpredictable and difficult to anticipate. These factors can greatly impact consumer preferences and attitudes towards products and services, making it challenging for marketing managers to forecast and integrate them into their marketing plans. Additionally, social factors can vary greatly across different regions and demographic groups, further complicating the task of marketing managers.

What Is the Most Difficult External Variable for Marketing Managers