Coolsavings.com is one of the largest online distributors of in-store coupons, sales announcements, and mail-in rebates offered by national retailers and Internet commerce sites. Its marketing department keeps track of current external environmental changes. Which trends are most important for a company to understand and extremely difficult to forecast?

Question

Quizplus · Accepted Answer

Social trends are most important for a company to understand because they directly affect consumer behavior and preferences, but they are extremely difficult to forecast due to their dynamic and evolving nature.