Compaq Computer's decision to charge customers for phone technical support to cut the high cost of phone support and to encourage customers to read documentation was a failure because consumers like the human touch. As a result, Compaq decided to focus its resources on reaching the inexpensive home computer market segment through enhanced customer service. What did Compaq engage in?

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The Answer of Compaq Computer's decision to charge customers for phone technical support to cut the high cost of phone support and to encourage customers to read documentation was a failure because consumers like the human touch. As a result, Compaq decided to focus its resources on reaching the inexpensive home computer market segment through enhanced customer service. What did Compaq engage in?

Compaq Computer's Decision to Charge Customers for Phone Technical Support