Mr Zed, an Advertising Manager, Feels That He Should Be

Mr. Zed, an advertising manager, feels that he should be in charge of formulating and executing his organization's marketing plan since he will be implementing the advertising objectives that come out of this plan. His marketing manager has had to explain that he is not the right person for this role since marketing plans are written to do which of the following?

A) compare forecasted and expected performance
B) address corporate, strategic, and tactical levels issues
C) create different goals for employees to work toward
D) control the elements of the internal marketing environment