What is one of the goals of business-level planning?

Question

Quizplus · Accepted Answer

One of the goals of business-level planning is to formulate strategies focusing on the 4Ps (product, price, promotion, and place). This involves identifying the target customer segments, determining the features and benefits of the product, setting the appropriate price, selecting the most effective promotional tactics, and choosing the optimal distribution channels. By developing a cohesive strategy around the 4Ps, businesses can create a competitive advantage and effectively differentiate themselves from their competitors.

What Is One of the Goals of Business-Level Planning