One of the divisions of Procter & Gamble (P&G) manufactures and markets health and beauty aids. This part of the business has its own accounting, engineering, manufacturing, and marketing departments. This division also has its own mission statement, target markets, and planning committees. What would this segment of P&G be called?

Question

Quizplus · Accepted Answer

This segment of P&G would be called a strategic business unit (SBU). An SBU is a separate business within a larger company that has its own mission, objectives, and strategies. It typically has its own functional departments and operates somewhat independently from the rest of the company. This allows for more focused management and can lead to better performance and profitability.

One of the Divisions of Procter & Gamble (P&G) Manufactures