In its shareholders' report, PepsiCo states, "Our business is to increase the value of our shareholders' investment. We believe our commercial success depends upon offering quality and value to our consumers and customers." This statement can be classified as which of the following?

Question

Quizplus · Accepted Answer

The statement can be classified as a mission statement as it outlines the overall purpose and values of the company in terms of increasing shareholder value and providing quality and value to customers. It does not specifically outline a marketing mix strategy or quantifiable goal, although it does imply a focus on economic potential.

In Its Shareholders' Report, PepsiCo States, "Our Business Is to Increase