Baths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?
A) a marketing audit
B) a SWOT analysis
C) an environmental scan
D) a trend analysis
Correct Answer:
Verified
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