Scenario 3-3
Skoda is a carmaker in the Czech Republic. The auto manufacturer is launching a marketing drive designed to ultimately sell one million Skoda vehicles a year. It has identified the main growth markets for automobiles as China, Russia, and India and has plans to build production plants in each of those countries.
-Refer to the scenario. Which strategy would be used to attract new car customers?

Question

Quizplus · Accepted Answer

Market development strategy would be used to attract new car customers. Skoda is targeting new growth markets in China, Russia, and India where it intends to build production plants. This strategy involves expanding the market for existing products in new geographic areas.

Scenario 3-3 Skoda Is a Carmaker in the Czech Republic. the Auto