Scenario 3-4
Price Chopper is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.
-Refer to the scenario. What does Price Chopper use to create its competitive advantage?

Question

Quizplus · Accepted Answer

Price Chopper creates its competitive advantage by offering no-frills goods and services at lower prices to attract bargain hunters who are willing to rent a cart and bag their own groceries. This strategy enables Price Chopper to offer low-priced, private-label brands and save on costs associated with fancy displays or premium services that other grocery chains may offer.

Scenario 3-4 Price Chopper Is a No-Frills Grocery Chain. It Sells Grocery