For Most Consumers, the Brand Name Benetton Brings to Mind

For most consumers, the brand name Benetton brings to mind a retail-clothing store that carries many products bearing the Benetton brand. The Benetton Group also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company. The list of the company's holdings indicates that the company's managers believe in growth through which of the following?

A) market integration
B) diversification
C) market development
D) product penetration