Beverly Morgan started her home-based business, Kitz 4-U Inc. in Hamilton, Ontario, by selling first aid kits to fundraising organizations. She has also developed three other affordable "Everything You Need in a Pinch" kits, the Bowling Kit, the Golf Kit, and the Travel Kit. She owns the only company in Canada that creates kits for fundraisers. What sort of advantage does Kitz 4-U Inc. have?

Question

Quizplus · Accepted Answer

Kitz 4-U Inc. has a niche competitive advantage because it is the only company in Canada that creates kits specifically for fundraisers, which sets it apart from other businesses in the market.

Beverly Morgan Started Her Home-Based Business, Kitz 4-U Inc