The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford, a fictional town in the United States, to develop a new line of products for Hallmark Stores. Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality. The products include greeting cards, party ware and gift-wrap, mugs, and puzzles for Hallmark's existing customers. Which strategy did Hallmark use?

Question

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Hallmark used product development strategy by creating a new line of Mitford-inspired products to attract its existing customers.

The Hallmark Company Was Inspired by the Popularity of Jan