Everyone knows the brand name Godiva Chocolate. Godiva is what many consumers think of when they think of chocolate. Which type of advantage is this widely recognized brand name a source of?

Question

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The widely recognized brand name Godiva Chocolate is a source of product differentiation competitive advantage. Godiva has established a strong and distinctive brand image that sets it apart from its competitors and attracts customers who are willing to pay a premium for its high-quality chocolates.

Everyone Knows the Brand Name Godiva Chocolate