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Larkspur Pottery Used to Sell Finished Pots and Figurines by Local

Question 118

Multiple Choice

Larkspur Pottery used to sell finished pots and figurines by local artists when its owner noticed many of her customers were asking if they could make and personalize their own pieces. Now she sells pottery blanks, and customers create pieces that exactly suit their needs. What is this an example of?


A) planning with the intent to challenge existing company assumptions
B) strategic planning based on creativity
C) a designated single time frame during the year
D) the use of a BCG portfolio matrix

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