Basketball is played nearly everywhere in the world. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, what should you be able to infer about the NBA?
A)It is developing international selling schemes.
B)It is implementing standard international marketing.
C)It is practising global marketing.
D)It is supplementing its foreign vision.

Question

Quizplus · Accepted Answer

The fact that the NBA finals reached more than 600 million televisions in 195 countries suggests that the NBA is practising global marketing, meaning that it is tailoring its marketing efforts to different regions and cultures around the world. This is different than standard international marketing, which involves creating a standardized marketing campaign that is used in all countries. Additionally, the statement does not provide any evidence to suggest that the NBA is developing international selling schemes (A), implementing standard international marketing (B), or supplementing its foreign vision (D).

Basketball Is Played Nearly Everywhere in the World