Cardiac Science, a Canadian manufacturer of heart-monitoring devices and other medical devices, sells 85 percent of its products outside Canada. It sells basically the same product to a hospital in London, Tokyo, Pretoria, or Sydney. It uses the same promotional tactics in all of its markets. Which of the following most likely describes Cardiac Science?
A)It is not concerned about media and messages used for international promotional efforts.
B)It uses global marketing standardization.
C)It assumes cultural uniformity and lifestyle differences occur across cultural settings.
D)It desires technological receptivity from country to country.

Question

Quizplus · Accepted Answer

Cardiac Science's approach of using the same product and promotional tactics in all of its markets suggests that it uses global marketing standardization, aiming to create a globally consistent image and message for its brand.

Cardiac Science, a Canadian Manufacturer of Heart-Monitoring Devices and Other