Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?
A)product trading
B)product invention
C)product adaptation
D)product licensing

Question

Quizplus · Accepted Answer

This is an example of product adaptation, as the product (shampoo) is being adapted to fit the preferences of consumers in different countries by varying the amount of scent used.

Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide