According to an article in the Financial Times, bringing Coca-Cola to the Chinese market presented a special challenge to the soft-drink manufacturer. This challenge most likely had to do with which element of the marketing mix?
A)production
B)direct marketing
C)distribution
D)pricing

Question

Quizplus · Accepted Answer

The challenge of bringing Coca-Cola to the Chinese market most likely had to do with distribution, as the distribution channels and structures in China are different than in other markets. In addition, the vast size of China and its complex distribution network presented a unique challenge for Coca-Cola.

According to an Article in the Financial Times, Bringing Coca-Cola