There are five Major League Baseball markets with more than one team. So far this season, the average combined attendance for the Chicago Cubs and the Chicago White Sox ranks the lowest. Before conducting any marketing research to explain low attendance figures, what will the teams need to do?
A) Determine who will be most likely to respond to a survey.
B) Select a market sample from everyone in the population.
C) Define the problem to be researched.
D) Develop a survey to find out exactly what's wrong.
Correct Answer:
Verified
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