Scenario 5-1
Research by Wood Gundy revealed that 72 percent of North American residents are willing to try flavoured colas.
-Refer to the scenario. Since the cola industry is stagnant in most areas of the country, this is important information. What will marketing research on how best to use this information begin with?

Question

Quizplus · Accepted Answer

The first step in utilizing the information about consumer willingness to try flavored colas is recognizing the marketing opportunity it presents, especially in a stagnant industry. This involves understanding how this insight can be leveraged to stimulate growth or introduce new products.

Scenario 5-1 Research by Wood Gundy Revealed That 72 Percent of North