Scenario 5.2
Volkswagen developed an 18-month-long project to gain a better understanding of the North American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Volkswagen lost more than $1 billion in its North American operations in both 2004 and 2005.
-Refer to the scenario. What kind of data did the engineer collect?

Question

Quizplus · Accepted Answer

The engineer collected primary data through the Moonraker research project to gain a better understanding of the North American culture.

Scenario 5.2 Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding