Anna Smith, a market analyst for The Brick furniture company, is currently researching lifestyle trends in Canada. Anna has found lots of information on a database in a public library. What kind of data is this?

Question

Quizplus · Accepted Answer

The data Anna found on a database in a public library is secondary data, as it has been collected by someone else for a different purpose (in this case, likely by the library or a research organization). Primary data would be original data collected by Anna herself, such as through surveys or interviews. Single-source data refers to data collected from a single source over time, and consensual data is not a commonly used term in market research.

Anna Smith, a Market Analyst for the Brick Furniture Company