As the Winnipeg Jets planned its first marketing research project, why would its marketing director recommend it use primary data?

Question

Quizplus · Accepted Answer

Primary data is collected specifically to meet the needs of the organization or person conducting the research. Therefore, the marketing director would recommend it as it would provide information tailored to the Jets' needs rather than relying on general data that may not be relevant to the team's unique situation.

As the Winnipeg Jets Planned Its First Marketing Research Project