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Amie Shaw Worked for the Grocery Chain, Save on Foods

Question 24

Multiple Choice

Amie Shaw worked for the grocery chain, Save on Foods. She was under time pressure to gather information on the shopping habits of the stores' customers and how these customers felt about the service they received. Amie decided to use one questionnaire to collect data on these two very different projects. What type of research does this fall under?


A) piggyback studies
B) single-source studies
C) Siamese-twin projects
D) dichotomous projects

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