Caroline, the store manager at a jewellery store, conducts nationwide market research and collects data on customer preferences toward various jewellery items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, role will Caroline be performing?
A) the prescriptive role of marketing research
B) the predictive role of marketing research
C) the descriptive role of marketing research
D) the diagnostic role of marketing research
Correct Answer:
Verified
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