Solved

Caroline, the Store Manager at a Jewellery Store, Conducts Nationwide

Question 19

Multiple Choice

Caroline, the store manager at a jewellery store, conducts nationwide market research and collects data on customer preferences toward various jewellery items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, role will Caroline be performing?


A) the prescriptive role of marketing research
B) the predictive role of marketing research
C) the descriptive role of marketing research
D) the diagnostic role of marketing research

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents