Proctor and Gamble, the multinational producer of many cleaning and personal care products, is using ethnographic research and in-depth interviews to determine how men use razors during shaving. What category do these research methods fall under?
A)secondary
B)primary
C)consensual
D)random

Question

Quizplus · Accepted Answer

Ethnographic research and in-depth interviews are examples of primary research methods, where data is collected directly from the source. In this case, Proctor and Gamble is gathering firsthand information from men on how they use razors during shaving.

Proctor and Gamble, the Multinational Producer of Many Cleaning and Personal