You must conduct research to find out a great deal of information about the motives and desires of potential customers for a home delivery grocery service. You need a sample of at least 300 people who spend at least $100 weekly at the supermarket, and you don't have a lot of money to conduct the research. What should you use?
A)mall intercept surveys
B)in-home personal interviews
C)focus group interviews
D)mail surveys

Question

Quizplus · Accepted Answer

Mail surveys are the most cost-effective method of collecting information from potential customers. They are less expensive than other methods and can be administered to a large number of respondents. Additionally, the sample size requirements can be easily met with a mail survey.

You Must Conduct Research to Find Out a Great Deal