What can marketing managers do to increase the sales of low-involvement products?
A)focus on the package design of the products
B)promote the products extensively to the target market
C)design advertisements with highly emotional messages
D)adopt strategies that are used for marketing high-involvement products

Question

Quizplus · Accepted Answer

Focusing on package design can attract attention and influence purchase decisions for low-involvement products, which are often bought on impulse.

What Can Marketing Managers Do to Increase the Sales of Low-Involvement