After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. Which of the following does this scenario illustrate?
A)that the perceived value of the purchase is less than Jeremy's expectations
B)that the actual value of the purchase is less than Jeremy's expectations
C)that an evoked set of the purchase is less than Jeremy's expectations
D)that a consumer set of the purchase is less than Jeremy's expectations

Question

Quizplus · Accepted Answer

The scenario clearly states that Jeremy's new cell phone does not offer the features he expected, indicating that the actual value of the purchase is less than his expectations. A is incorrect as it refers to perceived value, which is subjective and may not necessarily reflect the actual value of the purchase. C and D are unrelated to the scenario and don't provide a valid explanation.

After Being Influenced by Frequent Advertisements, Jeremy Buys a New