To create a proper marketing mix for a well-defined target market, what must marketing managers have a thorough knowledge of?
A)consumer behaviour
B)marketing services
C)consumerism
D)perceptual mapping

Question

Quizplus · Accepted Answer

To create a proper marketing mix for a well-defined target market, marketing managers must have a thorough knowledge of consumer behaviour, including understanding their needs, motivations, and behaviors. This knowledge will inform decisions about product, price, promotion, and distribution that will effectively reach and appeal to the target market. Marketing services, consumerism, and perceptual mapping may also be important aspects of the marketing mix, but they are not the primary factors for creating a successful marketing strategy.

To Create a Proper Marketing Mix for a Well-Defined Target