Which of the following best describes consumer behaviour?
A)People's value systems do not affect their consumer behaviour.
B)Consumer behaviour cannot be learned.
C)The study of consumer behaviour includes factors that influence purchase decisions and product use.
D)Consumers' product and service preferences are constant and do not change over time.

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the actions and decisions made by individuals and households when it comes to purchasing and using products and services. The study of consumer behaviour includes a range of factors that influence these decisions, such as psychological, social, cultural, and situational factors. The goal of studying consumer behaviour is to understand why consumers make the choices they do and to use this knowledge to create more effective marketing strategies.

Option A is incorrect because people's values and beliefs are an important factor that can influence their consumer behaviour.

Option B is incorrect because consumer behaviour is not innate - it is something that can be learned and influenced by a variety of factors.

Option D is incorrect because consumers' product and service preferences can change over time, depending on a range of factors such as changes in lifestyle, income, and personal circumstances.

Which of the Following Best Describes Consumer Behaviour