What do we call any unit of input affecting one or more of the five senses (sight, smell, taste, touch, and hearing)?
A)a consideration set
B)a need
C)a stimulus
D)a want

Question

Quizplus · Accepted Answer

A stimulus is any unit of input affecting one or more of the five senses (sight, smell, taste, touch, and hearing). A consideration set is a group of products or brands that a consumer considers when making a purchase decision. A need is a basic requirement for survival or well-being. A want is a desire or aspiration. None of these terms fully capture the definition of a stimulus.

What Do We Call Any Unit of Input Affecting One