When a consumer is purchasing an unfamiliar or expensive product, which process is often used?
A)extensive decision making
B)cognitive harmonizing
C)limited problem solving
D)strategic behaviour

Question

Quizplus · Accepted Answer

When a consumer is purchasing an unfamiliar or expensive product, they are likely to engage in extensive decision making, which involves researching, comparing, and evaluating options before making a decision. This process is more elaborate than limited problem solving, where consumers rely on basic information or past experiences to make a purchase. Cognitive harmonizing and strategic behavior are not recognized decision-making processes.

When a Consumer Is Purchasing an Unfamiliar or Expensive Product