Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen. What does this scenario illustrate?
A)product involvement
B)situational involvement
C)shopping involvement
D)enduring involvement

Question

Quizplus · Accepted Answer

The scenario illustrates situational involvement as Linda's level of involvement increased due to the significance of the occasion (her husband's birthday) and the importance of selecting a suitable gift (pen).

Linda Usually Does Not Spend Much Time Selecting Gifts While