Why does Wanda approach the purchase decision of Soy Good soy milk with much lower level of human involvement than the purchase of a new handbag?
A)due to opportunity costs
B)due to the fear of cognitive dissonance
C)due to situational factors
D)due to the social visibility of the two products

Question

Quizplus · Accepted Answer

The purchase of a new handbag involves a higher level of human involvement than buying Soy Good soy milk because a handbag is more socially visible. This visibility makes the handbag purchase more significant in terms of social status and personal identity, leading to a more involved decision-making process.

Why Does Wanda Approach the Purchase Decision of Soy Good