In the 1990s, Mobil ran an extensive campaign to convince drivers that detergent additives to Mobil's gasoline cleaned car engines. What did Mobil's campaign attempt to do?
A)Create new beliefs toward changed product attributes.
B)Strengthen existing positive beliefs about product attributes.
C)Appeal to existing beliefs about product attributes.
D)Create new beliefs about the product attributes.

Question

Quizplus · Accepted Answer

Mobil's campaign attempted to create new beliefs about the product attributes, specifically that the detergent additives in their gasoline cleaned car engines.

In the 1990s, Mobil Ran an Extensive Campaign to Convince