Toro introduced a small, lightweight snow blower called the Snow Pup. Even though the product worked well, sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal. This illustrates how which of the following can influence the consumer decision-making process?
A)selective distortion
B)incorrect problem recognition
C)lifestyle dissonance
D)socialization

Question

Quizplus · Accepted Answer

Selective distortion refers to the process of consumers changing or distorting information about a product to make it fit their existing beliefs or attitudes. In this case, consumers perceived the name "Snow Pup" to mean that the product was not suitable for serious snow removal, despite its actual effectiveness. This distortion of information influenced the consumer decision-making process and likely contributed to lower-than-expected sales.

Toro Introduced a Small, Lightweight Snow Blower Called the Snow