Cassandra, an accounting major, read an article stating that accounting graduates are receiving the highest starting salary offers for business majors. The article also stated that marketing majors start with lower salaries but surpass all other majors' salaries within 10 years. A week later Cassandra doesn't remember reading this last part of the article, just the first part. What is this an example of?
A)selective distortion
B)selective exposure
C)selective reinforcement
D)selective retention

Question

Quizplus · Accepted Answer

This is an example of selective retention, as Cassandra only remembers a specific part of the article that she found favorable, and has forgotten the other information that contradicts her initial beliefs.

Cassandra, an Accounting Major, Read an Article Stating That Accounting