On any given day, a person may be subjected to over 2,500 advertising messages but may be aware of only 10 to 20 of them. What is this called?
A)selective distortion
B)selective learning
C)selective exposure
D)selective attributes

Question

Quizplus · Accepted Answer

Selective exposure is the process by which individuals select or pay attention to only certain stimuli, in this case, advertising messages, while ignoring others. Despite being exposed to over 2,500 advertising messages, individuals are only aware of a small fraction of them, typically around 10 to 20, due to the process of selective exposure. Selective distortion refers to the way in which individuals interpret information in a way that supports their pre-existing beliefs or attitudes, while selective learning refers to the way in which individuals more effectively learn and remember information that is consistent with their pre-existing knowledge or attitudes. Selective attributes is not a relevant concept in this context.

On Any Given Day, a Person May Be Subjected to Over